We all know that person who is OH SO BUSY. They’re always making a show of staying late, answering emails at all hours of the night, trying desperately to prove they’re indispensable.

This kind of “performative productivity” is not only annoying to outsiders, it’s dangerous for the person engaging in it.

If you’ve ever fallen victim to this trap, it’s worth a few minutes of your time to evaluate your actions, understand what might be causing them, and explore the potentially counterproductive consequences.

When Working Hard Becomes a Performance

Performative productivity isn’t just about being busy. It’s about making sure others see you being busy. Over time, it can quietly chip away at your well-being and your credibility.

In many professional environments, perception can feel like everything. You may find yourself sending late-night emails, chiming in during every meeting, or reacting to messages instantly—not because it’s the most effective use of your time, but because it signals that you’re “on it.” You’re valuable. You belong.

That’s the trap of performative productivity. It’s not about truly managing your work in an effective or efficient way—it’s about making sure others believe you’re pulling your weight. For many professionals, especially those navigating complex organizational dynamics, this becomes a survival strategy: a way to justify their role, secure their reputation, and signal commitment.

Why This Kind of Productivity Is So Risky

As a trainer and coach, I often work with high performers who are constantly producing—but with a quiet undercurrent of anxiety. They’re afraid that if they stop signaling value at every turn, they’ll be overlooked, questioned, or even replaced.

I get it. We’ve all felt that way at times. But this strategy is an unsustainable solution. Here’s why:

1. It Prioritizes Optics Over Outcomes

When the goal is to be seen as productive, you end up spending more time on what looks valuable—immediate responses, status updates, visible activity—rather than on deep, strategic work. Over time, this erodes the actual impact of your efforts.

2. It Leads to Self-Erasure

Ironically, trying to prove your worth can make you less visible where it counts. Your real strengths—critical thinking, problem-solving, leadership—get buried under a mountain of activity that no one remembers a week later.

3. It Undermines Trust

Performative productivity can backfire. Colleagues and leaders often see through the façade, even if they don’t say it out loud. And once that perception sets in, your credibility becomes harder to rebuild.

Reclaiming Your Value Without Performing It

Here’s the good news: you can build a sustainable reputation for value without burning yourself out trying to be everywhere all the time. Here are some strategies to help you do that.

Anchor Your Confidence in Outcomes

Start by getting clear on your real contributions. What problems are you solving? What improvements are you making? When you anchor your sense of value in outcomes—not optics—you’re less vulnerable to reactive, performative habits.

Communicate Strategically, Not Constantly

Visibility matters, but it doesn’t have to be constant. Focus on communicating impact: What did you drive forward? What results did you enable? A well-timed update that showcases measurable substance is far more powerful than an endless stream of activity logs showing your explosive ability to do more stuff.

Build Relationships, Not Just Impressions

Trust is built with repetition over time, not through constant motion. Strong relationships with managers and peers help create a foundation where your value is understood—because people know the quality of your work, not just your hustle.

Stop Overextending Yourself

You don’t need to be everywhere or do everything to matter. In fact, the professionals who focus deeply, deliver reliably, and don’t overextend are often the ones who become indispensable—because their impact is steady and real.

In my experience, performative productivity is usually rooted in fear—the fear of not being seen, not being needed, or not being enough. But sustainable success doesn’t come from being on display. It comes from doing work that matters, and vocally articulating your contributions at the right time, in the right way to the right people.

You don’t have to prove your worth every hour of the day. You already bring value—own it without apology or performance.